BACKSTORY: When Frank asked me, I dug into our data. In the past 18-months, we spent $286K on marketing. That $286K was spread across 7 different channels. Every channel had a positive ROI, the avg. hovered around 10:1 ROI... (pretty damn good, right?)
Except, there was one outlier.
= 23:1
So, I shot a video & sent it over to my buddy Frank. I even showed Frank how we convert these leads using Airtable.